Reflection on Social Media Case 11: OK Go Gravity Song

We all make mistakes. Whether it be personal relationships or even work relationships, we all make mistakes, they are what make us human. Some result in lawsuits, others result in agreements that don't harm nor help both parties.

In this weeks cases study, this is exactly what happened. The music group, OK Go partnered with S7 Airlines and recorded the first zero-gravity music video called "Upside Down and Inside Out". Though this seemed like a fun idea at first, there are always issues when partnering with other companies. In this case, there must have been no previous agreement about who can post what where, because the main point in this case study was that S7 Airlines posted the music video to YouTube and the music group OK Go wouldn't be able to reap any of the benefits when it came to working with YouTube.

The issue with this was that YouTube had recently released a new policy on how YouTube shared its monetary rewards. With this policy change, Ok Go decided to release their video exclusively through Facebook to avoid issues with YouTube since it was created with S7 Airlines and didn't want them to receive the short end of the stick.

On February 11, 2016, S7 Airlines released the video on YouTube, ruining any chance that OK Go had of seeing any benefits of their hard work as far as YouTube is concerned. So OK Go took the liberty of reporting the video as it was a copyright violation. The group eventually decided to release their video on YouTube and receive the benefits of all of their hard work.

In the end, the band decided not to press any criminal charges for copyright infringement, even though they probably could have won. Overall, I feel like this case was blown out of proportion. Yes, S7 Airlines crossed the line, but from OK Go's response to S7 Airlines posting the video, they seemed to be very calm, cool and collected about it.

Comments

  1. AnonymousApril 12, 2018 at 11:13 AM

    This was well worded review of the instance. Very effective at outlining exactly what happened.

    ReplyDelete

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